Categories for Shopper Insights

Planning for success with POS parasite units

March 23, 2017 11:35 am Published by Dawn Odoi

We love POS. Better still, we love good, well planned and well informed POS. Parasite units bring fantastic opportunities, and... View Article

March 17, 2016 6:53 pm Published by Dawn Odoi

Having just spent a day in the multiples looking at POS, it is alarming to see the extent of poor... View Article

December 1, 2015 1:51 pm Published by Dawn Odoi

It was good to see more consideration given to POS creativity for Black Friday 2015. While Black Friday was still... View Article

November 24, 2015 12:39 pm Published by Dawn Odoi

The Halloween market continues to grow. 48% of the population purchased some Halloween items in 2014 and with participation in... View Article

September 11, 2015 3:38 pm Published by Dawn Odoi

Maximising POS cut through is a no brainer. When we consider the time and budget invested prior to the highly anticipated... View Article